Social Media platforms like Facebook and Twitter are simple
enough to use. I mean most kids now have a Facebook page by the time they’re 6.
It’s not rocket science. But using them effectively as a marketing tool is a
whole new ball game. There are small, boutique agencies out that specialize in
Social Media Marketing and tactics. But many off them are struggling. Why when
Social Media is such a fast growing marketing tool are these boutique agencies
struggling. Well, Jamie Turner, founder of The 60 Second Marketer, has some
insights.
In a blog post titled “How to Think Strategically About Social and Mobile Marketing”, Turner talks about how agencies are focusing only showing their
clients some tactics to use when developing social content. This is good, but
there is only one problem. After one or two campaigns, the clients are going to
realize how it’s done and how best to utilize it and save money by using an in
house team instead of hiring an outside agency.
So how do you prevent this? You need to become more than just the tactics
person. You need to become a metrics person, says Turner. While people can
easily go and figure out some good tactics and implement them, many are
clueless when it comes to analyzing the metrics and discovering how a
particular campaign is succeeding or failing. Knowing how to do this, and do it
well makes you valuable to clients.
But, Turner goes on to say that this still is not enough. To truly make
yourself invaluable to clients you need to be able to come up with the tactics,
collect and analysis the metrics and then provide insights. You need to be able
to look at you client’s data and their competitor’s data and spot the trends.
If you can foresee any potential challenges and develop strategies to implement
to avoid the challenges, you will look like Social Media Gods in your client’s
eyes.
To see Turner's full article, How to Think Strategically About Social and Mobile Marketing, click here.
