Trends Talk 2013 Digital Marketing Slide Deck and Promo Video - Importance of a Digital Audit

The Importance of a Digital Audit - Trends Talk 2013 from James Loveys

Does Google +1 help your page ranking in Google search?

Every companies or brands goal is to be number one on Google. But how does one do this, and do it right. How do you get to the top of the Google search ladder without getting blacklisted? How do you make sure that you show up in the right search categories?  Well, your page ranking depends on a number of factors that Google’s computers analyze. Keyword density, anchor text, metadata… the list goes on. But in a recent study done by Stone Temple Consulting, one thing is for sure. Google +1 have no effect on your page ranking in Google.

 

Many companies and brands assumed that Google+ shares would prove their brand influence, therefore improving its page ranking in Google. So when Google's Distinguished Engineer Matt Cutts politely said that, no, Google +1 in fact did not help your page ranking, it sparked serious discussions in the industry. And when Stone Temple Consulting released the findings of its study, many were shocked that Cutts was indeed telling the truth.

In terms of discovery and indexing, Google +1 do help. But when it comes to your page ranking, Stone Temple Consulting found that they had no effect that they could see from the 6 articles they tested in the study. "We saw no evidence of Google+ shares driving ranking," Eric Enge said, President of Stone Temple Consulting.

Well, there it is. While Google +1 will help Google search find and index your website, it will not help increase your page ranking.

To get more information on the study, see New StudyFinds Google+ Shares Don't Cause Higher Search Rankings or join the Google Hangout hosted by Eric Enge entitled "Documented Google Plus Impact on Search Rankings" this Thursday (September 19^th) at 4 p.m. ET when he will discuss the study's findings. Joining him to discuss the study will be an all-star panel that includes Mark Traphagen of Virante, Pete Meyers from Moz, Joshua Berg of Google Plus SEO and SMO, and Marcus Tober of Searchmetrics.