Every companies or brands goal is to be number one on
Google. But how does one do this, and do it right. How do you get to the top of
the Google search ladder without getting blacklisted? How do you make sure that
you show up in the right search categories?
Well, your page ranking depends on a number of factors that Google’s computers
analyze. Keyword density, anchor text, metadata… the list goes on. But in a
recent study done by Stone Temple Consulting, one thing is for sure. Google +1 have no effect on your page
ranking in Google.
Many companies and brands assumed that Google+ shares would
prove their brand influence, therefore improving its page ranking in Google. So
when Google's Distinguished Engineer Matt Cutts politely said that, no, Google
+1 in fact did not help your page ranking, it sparked serious discussions in
the industry. And when Stone Temple Consulting released the findings of its
study, many were shocked that Cutts was indeed telling the truth.
In terms of discovery and indexing, Google +1 do help. But
when it comes to your page ranking, Stone Temple Consulting found that they had
no effect that they could see from the 6 articles they tested in the study. "We saw no evidence of Google+
shares driving ranking," Eric Enge said, President of Stone Temple
Consulting.
Well, there it is. While Google +1 will help Google search
find and index your website, it will not help increase your page ranking.
To get more information on the study, see New StudyFinds Google+ Shares Don't Cause Higher Search Rankings or join the Google
Hangout hosted by Eric Enge
entitled "Documented
Google Plus Impact on Search Rankings" this Thursday (September
19th) at 4 p.m. ET when he will discuss the study's findings.
Joining him to discuss the study will be an all-star panel that includes Mark
Traphagen of Virante, Pete Meyers from Moz, Joshua Berg of Google Plus SEO and
SMO, and Marcus Tober of Searchmetrics.
Do you think though this is just during the start up phase for G+ and eventually when it's prolific it will have an impact?
ReplyDeleteI think that the more influential the profile is of the G+ user that shares your site, the quicker the Google Spiders will discover you and Index your site but in terms of page ranking it will still have no impact. The reason I would say is because it would be easy for someone to go and get their networks to G+1 their site just to increase the page rank so to avoid this, Google simple put no weight on them.
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